Tiffany & Co advert from the 1970's. Image credit : Tiffany & Co
Tanzanite and Tiffany
Over the years, Tiffany & Co. has introduced the world to a marvelous selection of previously unknown colored gemstones. Among these natural treasures are kunzite, morganite, tsavorite, and tanzanite, named in the honor of illustrious people in Tiffany’s history or the stones’ countries of origin.
Tiffany unveiled tanzanite in 1968, a mere year after its discovery, and named the gem after Tanzania, its birthplace and the only known source. The company promoted tanzanite with advertisements that lamented that tanzanite could only be found in two places in the world: “in Tanzania and Tiffany’s.”
Henry Platt, President of Tiffany & Co at the time, and great-grandson of Louis Comfort Tiffany, called the gem “the most beautiful blue stone to be discovered in nearly 2000 years.”
“Tanzanite is the most beautiful blue stone to be discovered in 2,000 years.”
– Henry Platt, President Tiffany & Co (1968)
Being the first jeweler to use tanzanite, Tiffany & Co. continues creating stunning tanzanite designs for their collections. Notably, in 2012, to celebrate its 175th birthday, the company launched the Legacy collection, celebrating the gemstones it had introduced to the world. Tanzanite holds a proud place in the collection, with one necklace featuring a supersized tanzanite of an astounding 175 carats.