Tiffany & Co advert from the 1970's. Image credit : Tiffany & Co

Tanzanite and Tiffany

Over the years, Tiffany & Co. has introduced the world to a marvelous selection of previously unknown colored gemstones. Among these natural treasures are kunzite, morganite, tsavorite, and tanzanite, named in the honor of illustrious people in Tiffany’s history or the stones’ countries of origin.

Tiffany unveiled tanzanite in 1968, a mere year after its discovery, and named the gem after Tanzania, its birthplace and the only known source. The company promoted tanzanite with advertisements that lamented that tanzanite could only be found in two places in the world: “in Tanzania and Tiffany’s.”

Henry Platt, President of Tiffany & Co at the time, and great-grandson of Louis Comfort Tiffany, called the gem “the most beautiful blue stone to be discovered in nearly 2000 years.”

“Tanzanite is the most beautiful blue stone to be discovered in 2,000 years.” 

– Henry Platt, President Tiffany & Co (1968)

Being the first jeweler to use tanzanite, Tiffany & Co. continues creating stunning tanzanite designs for their collections. Notably, in 2012, to celebrate its 175th birthday, the company launched the Legacy collection, celebrating the gemstones it had introduced to the world. Tanzanite holds a proud place in the collection, with one necklace featuring a supersized tanzanite of an astounding 175 carats.

Tanzanite & Tiffany
175 carat "Anniversary" necklace being made by Tiffany jeweler in 2012. Photo credit: Tiffany & Co
175 carat tanzanite diamond Anniversary necklace. Photo credit: Tiffany & Co
Tanzanite Diamond Ring 2016 Blue Book. Photo credit: Tiffany & Co
Tanzanite and diamond Daisy ring by Schlumbrger for Tiffany & Co. Photo credit: Tiffany & Co.
Tanzanite, diamond and tourmaline pendant Blue Book 2015. Photo credit:  Tiffany & Co
Tanzanite, diamond and tourmaline pendant Blue Book 2015. Photo credit: Tiffany & Co
Tiffany & Co tanzanite bow brooch. Image credit: Tiffany & Co
Tiffany tanzanite and mixed gemstone necklace. Image credit: Tiffany & Co
Tiffany tanzanite earrings and ring, Blue Book 2014. Image Credit:  Tiffany & Co
Tiffany tanzanite tassel earrings ( shown here also with tsavorite version). Image credit: Tiffany & Co