Tanzanite, the birthstone, is the gift given on the birth of a child. Fittingly this theme draws on inspiration that we are born to be something special. The promise of a person begins with the earliest moments of life and every tradition cherishes and celebrates a child being born, the miracle of birth and the gift of life.

From the heart of Africa comes a powerful tradition - Maasai women who have had the honor of giving birth to a child, wear blue beads and fabric to bestow upon the child a healthy and positive life, setting themselves apart as creators of new life.

This custom, protected and preserved by the proud Maasai over generations, is now embodied in the unique color of a mystical gem, tanzanite. Found only at the foothills of Mount Kilimanjaro, tanzanite's kaleidoscope of blue violet colors draws on the mysterious beauty of its place of origin.

The gift of tanzanite at birth uniquely symbolizes new beginnings and pays tribute to those who have shown the greatest of loves by becoming a parent.

Be part of this tradition.
Celebrate new life.
BE BORN TO TANZANITE™.

To hope

To dream

To give

To be bright born

To dazzle

To learn

To be transformed

To grow

To succeed

To acquire

To be perfect

To pioneer

To laugh

To surprise

To be abundant

To aspire

To achieve

To champion

To be free

To love

To nurture

To celebrate

To view our BE BORN TO TANZANITE video, click below

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